In our analysis on the impact of COVID-19 on we concluded that we can expect to emerge out of lockdown as a society that is much more conscious about choices. However, intending to lead a more conscious life and actually having a more are two very different things. It's not easy. It requires time and effort. It demands research and abandoning old habits that are, oh, so easy to fall back into.
But not all hope is lost! We have a secret pathway to for you ;)
What I have experienced in my own journey and our team has discovered in the journey of our is that change is easier (and much more sustainable) if it comes in small doses. That's why we have prepared a list of our 10 favourite instagram influencers that focus on , and . Our advice to you: follow them, let them sneak a bit of advice every day in between the content of your friends and soon enough, you'd find that making your lifestyle more conscious is easy and non-disruptive.
So, without further due, here they come - our list of
Carmen from @carmitive
Carmen is a Digital Editor at Harper's Bazaar Germany and describes herself as a enthusiasts. Her beautifully-curated, minimalist feed is full of natural colours as well as triggers on how we can take what the is offering us in terms of and transform our wardrobes. Carmen recommends on a regular basis, so if you need any guidelines - her is a great place to get to know more independent brands!
Daria from @dariaandronescu and Wonder Wardrobe
You're in for a treat with Daria! Being a strong proponent of owning a few items and making the most out of them, she has started Wonder Wardrobe - an online styling course that allows you to visualise a great number of outfits with just a few items. Her philosophy is that taking back control of your wardrobe and introducing the right amount of planning can get you a long way into the . journey. We agree! Her offers a beautiful selection of outfits as well as recommendations of by topic - details of which you can find on her
Emma from @emsladedmondson
Not only do we absolutely love Emma's colourful style but we really admire her for her series Get Dresses For Work. Over Instagram Live, she meets with ethical brand founders and sustainability influencers. Join their conversations to understand better the journey that brands and individuals need to take in order to be not only living more sustainable lives but to make a living using sustainable practices.
Venetia from @venetialamanna
Venetia is one of the London's strongest voices when it comes to and in our wardrobes. She started the hashtag #oootd - old outfit of the day, to encourage her to love their clothes for longer by creating new outfits with old items. Follow her for her take on trying to turn sustainable, where to find the best brands and get about what exciting new outfits you can create with the clothes you've had for a couple of years and are a little bored with.
Christiana from @drchristinadean
Christiana is one of our favourite activists for the Redress - a NGO working to cut waste from the . Every year Redress runs a competition among young designers across the world to challenge them to design with ! Next to this, Christiana is the founder of The R Collective - a aiming at eliminating waste in the industry. Follow Christiana if you are curious about what big brands and the as a whole is doing to reduce waste and focus on up-cycling. We certainly are one of the biggest fans of up-cycling fabrics to create new clothes! movement. She does much more than talk about it! Christiana is the Founder and Chair of
While not an individual but a company, we couldn't skip Eco Age from our list. It is one of our favourite 'gets-you-thinking' instagram accounts and I personally find the points they make very powerful. They talk all things , with a focus on , and ask a lot of critical questions towards their audience - for instance, what are the confusing things about ? While Eco Age won't give you a ton of recommendations on what to do to be sustainable, they would trigger your thoughts on the topic.
Besma from @besmacc
Besma's is a beautifully curated guide on , sustainable jewellery and cruelty-free cosmetics. She has great tips about how to care for our clothes with less impact and how to change the way we look at our wardrobes in order to advance in our own journey.
Kathryn from @going.zero.waste
Kathryn is quite the force in the community! She runs one of the biggest conscious accounts with over 150,000 . She is not shy to call out companies for their unsustainable practices as well as to celebrate with them when they change them. You can often find her in conversation with big brands about what they are doing to become greener. Next to this, she is the author of , so if you want a LOT of tips on how to improve your environmental impact - maybe the book is something for you!
Wendy from @moralfibresblog
If we step away from our wardrobes for a while - we have a few other spaces in our homes that we can touch in our Moral Fibres, have great content on how to a few small changes in how we do our chores can have a big impact on our footprint. Follow her for tips on how to reduce food waste, clean with natural materials and save energy.. Wendy is a big proponent of the and is on a mission to make hip, not hippie! Her as well as her -
Arti from @forageandsustain
Arti from Forage and Sustain does an incredible job of delivering small bits of extremely useful information about the impact of our lifestyles and the sustainability alternatives out there. I personally enjoy two of her series - "How long until it's gone?" where she points out how long it takes for products to decompose, and "Use this instead of..." where she gives sustainable alternatives to everyday disposable products.
Small bonus for Bulgarian speakers: @zerowastesofia. I have been following Simona for a couple years now and she gives great tips both on Instagram as well as on her beautifully curated . Do not to hesitate to follow her if you are looking for daily on how to turn your household - from no chemical cleaning 'recipes', through how to make your own wax food packaging all to way to setting up a small compost on your balcony. Simona has as well lead a great initiative to clean Bulgaria's public water fountains - you can see the results and take part in making free drinking water more accessible here.
Instagram is big, the internet is even bigger. The above is not an exclusive list but a few people we have been lucky enough to come across and have made a strong impression on us with the work they are doing to spread . Who are your favourite sustainable influencers? Drop us a note and we'd love to include them in our list!