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The Blonde Chain

We are transparent. Meet the people who made your clothes. Learn how we are becoming a sustainable brand.

denitsa damyanova - blonde gone rogue's designer and chief creative officer

Meet the designer

Meet Deni!

She is the Designer and Co-Founder of blonde gone rogue. Denitsa graduated from Nuova Academia di Belle Arti in Milano and she enjoys nothing more than staying late working on her designs until they reach perfection.

She took this picture with a bunch of end-of-roll materials in a factory. These are materials left from large productions that are about to be thrown away. We purchase these materials to give them a second life and save the resources and hard work put into creating them.

The Production Facility

All our collections are produced in Globaltex - a small factory in our hometown - Ruse, Bulgaria. We work closely with the production team, making sure there is a friendly working environment where everybody is treated with respect. Since we are working with them for nearly two years now, we have built close friendships. Denitsa is usually in the factory whenever we are in the production stage, ensuring everything goes smoothly and the highest attention to detail is payed to the garments. Meet the team who sewed together the clothes!

The Materials

Since the start our mission is to create beautiful fashion that does not cost the environment. We work heavily on finding sustainable alternatives for our materials. It makes us very happy that our latest collections are made entirely from sustainable fabrics.The main material from our last collection is cupro - a byproduct of cotton. Since the thinnest and most delicate fibres from the cotton plant are too fragile for the spinning of the cotton fabric, they are left aside and often thrown away. However, there is an alternative and these fibres can be spun into a beautiful fabric. This makes cupro an amazing sustainable material - as breathable as cotton and as soft as silk.The other materials that we have used in the collection are 100% end-of-roll cotton. These are production leftover fabrics that we source from local sewing factories.All our T-shirts and hoodies are made from 100% recycled fabric or organic cotton. The blank pieces are sourced from Continental Clothing - a member of the Fair Wear Foundation and are Global Recycle Standard (GRS) and Organic Content Standard (OCS) certified. We then print the pieces locally in Ruse, Bulgaria.