Building and Ethical and Sustainable Fashion Brand
Gergana Damyanova is the co-founder and CEO at blonde gone rogue — a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales.
The brand looks at sustainability in terms of product and materials, and also the human aspect.
For the latter, Gergana wanted to make sure that they can verify and validate the factory where the products will come from. They had to find a place where workers are treated fairly in ways that matter.
On the materials side, they stepped away from conventional materials like cotton and started to use recycled materials, organic materials, and materials that use less resources such as bamboo.