Redefine experience and transparency in the fashion industry
That’s our mission. Since we started in 2017, we have been aiming at creating a radically different fashion product and experience for our customers. This is how we do it:
The Most Transparent Company
As a sustainable fashion brand we are very weary of greenwashing. That’s why in 2019 we decided to launch The Blonde Chain. The Blonde Chain is our transparency solution that gives you 100% visibility in our production process. We know something - you know the exact same thing. This is how we are challenging the whole industry to be fair, sustainable and always transparent!
Exceptional Quality and Attention to Detail
Durability of our pieces is of the essence. The most sustainable garment is the one that lasts many years, the one that can be passed on from one friend to another, from one family member to the next. That’s why Deni - our Chief Creative Officer, makes sure to find the best quality upcycled materials and spends countless hours in our factory during the production process. She makes sure every detail is perfect, every cut and stitch exactly the right way. Didn’t get the quality you expected? Let us know, we’d love to make it right!